Here’s the Ticket!
The Top 60 Redemption & Merchandiser Combined List is put together from actual collections from games owned and operated by Alpha-Omega Amusements at two locations so I know that the data is correct and is not changed in any way. The purpose of the List is for you to see where your current games place or rank and see where other games that you do not have would rank in your facility. And also to pick out trends and stay on top of your game.
Trend Analysis of Top 60 Redemption & Merchandise Combined
The main trend that the data shows is that the Top 10 games are earning ‘one third’ (33%) of the revenues of the 82 games. Players are currently more attracted to a few of the new games, the higher price/play games that award a lot of tickets/play (with high jackpot bonus potential), merchandisers with ‘actual’ tickets as prizes with high hit frequencies, and a few merchandisers with the hottest prizes. It is more important than ever to capture this revenue from the Top 10 category.
Also, notice that the merchandisers like I-Cube, Key Master, Color Match, and Barber Cut have slowly moved ‘down’ the ranking chart. What this could mean is that players are very slowly trending away from games that have low hit frequencies (high play to win ratios), higher than 1:100 for example (1 win out of 100 tries). The ticket crane has a hit frequency of 1:3 and the Knock It Off Rotary is close to 1:9. Cranes are usually 1:12. Players are more excited to win tickets (points) more frequently and then choose the prizes they want from the redemption prize center. This is the way it used to be in our industry, and perhaps we are heading back. Just something to watch carefully.
Kung Fu Panda (ICE) -This new game was set up on 12-17-14, too late to put together a complete weekly collection for this issue. I got the revenues for the WE 12-23-14 that were $1032 at 31% and a projected ranking of #8 overall, very close to the revenues of Fishbowl Frenzy ($1140 at 25%) that came in at #7 overall. Of the 4 new games introduced, Kung Fu Panda is a game to watch carefully.
Gear It Up (Bob’s Space Racers) -With first week revenues of $574 at 30%, it placed #20 overall in its first week of operation.
Up & Away (UNIS) -This new game did much better during its 2nd week at our 2nd Test Location. It ranked #13 out of 38 redemption games with earnings of $538 at 18%. Our techs raised the bonus from 25 to 50 and the points for scoring holes from 3 to 5. I think we will see further increases in earnings as we look to increase the ticket payout a few percentage points higher. This is also a good game to keep an eye on in the children’s game category.
Ticket Candy Crane is still a phenomenon earning combined ranking of #6 overall & a merchandiser ranking of #2. As reported in the previous TRR #22, #23, and #25, this simple merchandiser with a very high hit frequency and very low maximum prize value of $1.13 proves that players can be attracted to small size cabinet low tech games. The Ticket Candy Crane has seen some of its revenues decline as the Knock It Off entered the competition. This is to be expected.
Knock It Off Rotary 4 Pl (Elaut) has moved up to the #4 combined ranking and continues to hold the #1 merchandiser ranking. Just as this report goes to press, the KIO moved up to the #3 combined ranking for WE 12-30-14, beating out both Big Bass Wheel’s during the super peak Christmas week. TRR has written this use of tickets in a merchandising game in the Breaking News section of TRR #25, TRR #26, and TRR #27.
Candy Crush (Adrenaline) -This game has moved up to a #9 overall ranking for the past 2 months now that the price/play was reduced from $1.50 to 1.00. I expect the game to do even better once we install the perimeter candy glow lights that were shown at IAAPA. Remember, this is the original prototype model that we have.
Fishbowl Frenzy (Team Play) – We had been testing the prototype Fishbowl Frenzy in secret for several months upon Team Play’s and Betson’s request and this game often ranked in the Top 10 even with changes being made on the fly from week to week. Fishbowl Frenzy ranked #8 overall and is TRR’s Pick for the Top Game to have among all of the new games available.
